Pushing the boundaries of SERVICE and CREATIVITY

About us

1991 — Present

At Masterplan, Inc., we have over 3 decades experience delivering bold, full-service planning solutions for meetings, incentives, and events worldwide. Guided by The Masterplan Method, a unique and time-tested approach, we transform your program vision into an actionable reality. Our dynamic team designs innovative itineraries that excite and inspire, helping our clients achieve their goals and outshine their competitors. Recognized as a leader in the hospitality industry, Masterplan’s reputation is backed by prestigious awards and an impressive list of loyal clientele.

Leadership

Female/family owned

Mary Jo (MJ) Valentine Blythe

Founder & President

MJ is the inspiration behind Masterplan’s relentless pursuit for excellence. She founded Masterplan Inc. in 1991 with a goal of delivering events that were truly unique and providing a level of service that was second-to-none in the industry. Built on these principles, Masterplan has thrived under her leadership. MJ doesn’t consider this “work”; it’s her life passion! 

She’s a mom of 3 men, world traveller, Italo-phile, skier, pickleballer, hiker, biker, philanthropist, volunteer, and Worldler. 

Maxwell Blythe

Director of Operations

Max is a CPA and former Big Four Management Consultant who, after working for Masterplan as a second job for much of his life, followed his passion and joined the family business full time. His high-level corporate experience and off the charts organization have allowed him to excel in the industry. He is currently living in London, UK, giving Masterplan a permanent European presence.

Max a dual citizen, sports fan, traveler, snow-boarder, potter/ceramicist, and a frequent live event attendee.